Fashion

Taking the collection online: The direction of modern fashion marketing post pandemic
In this new era, when big, international off-line in-person runway shows are not practical or feasible, fashion brands are trying new ways to catch the eyes of consumers. In July, people were able to watch Paris couture runway shows from the comfort of their own laptops or smart TVs. Last month, Seoul Fashion

Millennial women wear their every moment with kotelo
Women of the millennial generation are just as interested in fashion as their older counterparts, but they are eager to create their own fashion identity rather than follow trends. That is why new fashion brands that attract millennial shoppers are more focused on individual self-expression. Samsung C&T Fashion Group, which

Younger shoppers discover fashion that the world loves on SSF Shop
The last two years have seen an explosive growth in the digitalization of the fashion industry. However, true fashion digitalization is not simply a matter of opening an online store, it is also about interacting with consumers in new ways that speak to their values and aspirations. For millennials and Gen Z,

Send your love with Beanpole when you can’t give in person
Throughout the year, there are all kinds of occasions when we want to send gifts to each other to share our love and appreciation. From birthdays and weddings to traditional festivals and religious holidays, gift-giving forms an integral part of building community and family togetherness. But we cannot always be

Finding nature in the heart of Seoul at Label C’s new flagship store
The times when people would use cosmetics without paying much attention to ingredients or production processes are behind us. As reported by the New York Daily News, “clean beauty” is one of the top ten skincare trends for 2021. Responding to the desire of consumers to know what they are putting

Comfort and practicality combined with a little luxury in F/W 2021 menswear
Increasingly sophisticated and comfortable As consumer confidence edges up on the hope brought with increasing vaccination numbers, the desire to indulge ourselves a little with some much-appreciated luxury goods is growing, as is the demand for comfortable clothes. Accordingly, men’s clothing brands such as Galaxy are seeking to stand out