Fashion

The Persona of Juun.J unveiled at Paris Fashion Week

February 8, 2021

People pass each other, moving in opposite directions on staircases. Their clothes are voluminous and quickly draw the viewer’s attention while the endless stairs make one wonder if they will find their destination. This cinematic film released by global fashion brand Juun.J is almost entirely in black and white, but there are occasional glimpses of […]

A color combination to illuminate ultimate hopes for a good 2021

January 21, 2021

The past year was a difficult and confusing one for many people, and its fog of uncertainty is still wrapped around us to some extent. But if there is one thing that we should not lose it is hope for a recovery. The Pantone Color Institute, world famous as a setter of professional color language […]

Fashion sector needs RESCUE in 2021 from UNEXAMPLED year 2020

January 8, 2021

The last year has brought many changes to the world – more than in previous years – because of COVID-19. The fashion industry was no exception. The Samsung Fashion Institute has proclaimed 2020 an “UNEXAMPLED,” or unprecedented, year. The pandemic has sparked a transition towards an “untact” society, a new term coined in South Korea […]

Fake fur: The real way to keep warm this winter

December 18, 2020

With plummeting daytime temperatures and gusts of icy wind blowing, people’s interest in winter clothing items that will keep them warm is understandably high. Fur has always been a popular choice for its ability to trap in heat as well as its pleasing feel and look. Recently, however, ethical consumption which takes animal welfare into […]

With SFDF prize, KANGHYUK pops onto the fashion scene like an airbag

December 11, 2020

The 16th Samsung Fashion & Design Fund (SFDF) award has been won by Choi Kang-hyuk and Shon Sang-lak of KANGHYUK. Each year since 2005 Samsung C&T Fashion Group has selected up-and-coming fashion designers for practical and systematic support in growing their talents on the global design stage. The judging panel, which consists of creative directors […]

Fashion’s expansion into lifestyle: A Label of curated clean beauty

November 25, 2020

Of course, fashion is not limited to clothing. There are not only trends in what we wear, but the objects we use and keep around us. Increasingly, fashion brands are expanding into lifestyle. Luxury brands like Versace and Gucci have been doing it for years, offering fragrances, crockery, skateboards, and even dog beds. But now this trend is becoming […]

Juun.J and Reebok reinvent sneakers

November 9, 2020

The new Pump Court sneakers by Juun.J and Reebok have at last been released. The shoes were first shown off back in December 2019 when Juun.J turned heads at Paris Fashion Week with its leather-inspired Fall/Winter 2020 collection. Juun.J & Reebok collaboration Pump Court sneakers at Paris Fashion Week Since 2007, global fashion brand Juun.J has […]

Online-only fashion brands cater to contactless customers

October 24, 2020

Only a decade or two ago, when internet shopping was still in its infancy, some people balked at the idea of ever buying clothing online. That has already changed a lot, but the pandemic this year really accelerated the move towards contactless shopping and buying things from home or wherever you and your mobile device […]

Finding ways to make fashion more sustainable

October 14, 2020

In a March 2020 article on the BBC website, Christine Ro asked the million-dollar question: “Can fashion ever be sustainable?” As consumers become more interested in knowing about the impact on the environment of their shopping choices and choosing accordingly, it’s a timely thing to ask. The fashion industry is making moves to improve things, […]

BEAKER goes online and gender neutral with B_

September 25, 2020

Just as in society we are seeing traditional gender roles move in the direction of equality and fluidity, the same trend is now visible in the fashion world. Actually, the concept of clothing that is gender neutral, or unisex, is itself not new, although in recent years it has entered the mainstream. In the last […]