Focus on fabric: Cashmere in winter

Dressing in winter is all about layering: one removes a layer when going into a climate controlled area and puts it back on before stepping outside. Cashmere is one of the best layers to wear because although it is warm – between five and eight times warmer than merino wool,

Looking for fashion gifts? SSF Shop has you covered

What shall I buy for my friends, family, and colleagues for an end-of-year gift? This is the perennial problem that pops up each December. An envelope stuffed with cash or a store voucher hints at a lack of originality or thought, pushing us to think and look a little harder.

Celebrating its 10th birthday, BEAKER opens new Seongsu flagship store

Known as the Brooklyn of Korea, Seongsu-dong just got even hotter. Already host to global brands such as Dior, Louis Vuitton, Chanel and Gucci, and hip new domestic labels ADERERROR and MUSINSA, this neighborhood now boasts the third flagship location of Samsung C&T Fashion Group youth store BEAKER. The new

Chuurucks by 8seconds brings fashion to the youth

These days pop-up stores or restaurants are popular ways to introduce people to products or foods they might not have tried before. For a limited time, a store opens in a trendy neighborhood displaying the hippest and newest lines of a particular brand. Mobile pop-up stores resembling food trucks are

Autumn in warmth, comfort and style: Tweed

Earlier this year, when luxury brand Chanel presented its fall-winter 2022-2023 collection at Paris Fashion Week, Forbes magazine described it as “an ode to tweed,” reminding anyone who had perhaps forgotten that tweed is an excellent fabric for cooler weather. Caption: Left to right: 8seconds black tweed round-necked short jacket,

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