Celebrating its 10th birthday, BEAKER opens new Seongsu flagship store

Known as the Brooklyn of Korea, Seongsu-dong just got even hotter. Already host to global brands such as Dior, Louis Vuitton, Chanel and Gucci, and hip new domestic labels ADERERROR and MUSINSA, this neighborhood now boasts the third flagship location of Samsung C&T Fashion Group youth store BEAKER. The new

Chuurucks by 8seconds brings fashion to the youth

These days pop-up stores or restaurants are popular ways to introduce people to products or foods they might not have tried before. For a limited time, a store opens in a trendy neighborhood displaying the hippest and newest lines of a particular brand. Mobile pop-up stores resembling food trucks are

Autumn in warmth, comfort and style: Tweed

Earlier this year, when luxury brand Chanel presented its fall-winter 2022-2023 collection at Paris Fashion Week, Forbes magazine described it as “an ode to tweed,” reminding anyone who had perhaps forgotten that tweed is an excellent fabric for cooler weather. Caption: Left to right: 8seconds black tweed round-necked short jacket,

Men’s and women’s fashion friend AMI opens first flagship store in Korea

The French word for friend is “ami.” It is also the name of one of the world’s newest and fastest-growing fashion labels that makes fashion friendly again — AMI. Founded by and named after young French designer Alexandre Mattiussi, AMI has been growing and spreading around the world. Now it

Shifting into gear with Shift G

New times call for new styles, and that means new fashions. Some clothing producers churn out new labels almost annually, but when a fashion house launches a brand only every few decades, it feels more significant. Such is the case with Samsung C&T Fashion Group’s creation of new menswear label

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